The Colliders face a major challenge at the start of the program: spotting opportunities on the business landscape. It may seem easy, but it’s not.
As professor Antonio Dávila stated in his workshop, the next battle will be becoming excellent at seeing change before anybody else does. This is particularly challenging in a fast-growing tech-driven society in which information goes viral at the blink of an eye; as a matter of fact, while it took 75 years for the telephone to reach 50 million users, it only took four months for PokemonGo to reach the same figure in 2016.
Thus, it is critical to constantly scan and assess the landscape and there are tools that will help us do so. That’s the case of the landscape monitor, a tool to sense what’s coming, which was presented at The Collider by one of its authors, Antonio Dávila, professor of Entrepreneurship and Accounting & Control at IESE Business School.
The landscape monitor is based on 4 principles:
1- Share a common view of the landscape: think of the main actors (society, customers, partners) and map their needs/actions.
2- Use as many eyes as possible: crowdsource, use contributions from Internet users to obtain needed services or ideas.
3- Use the talent not only to execute but also to create: businesses have already become excellent at execution, the challenge is really to hit on the innovation formula before anybody else.
4- Capture events both from public sources as well as individual experiences: every bit of data is key since everybody is liable of spotting challenges (and risks), from your competitors to your parents.
It is on the Colliders’ hands now to apply this knowledge to learn from the context and test their assumptions. For anyone interested to know more about the landscape monitor, you’ll find it available here.
As years go by the cost of technology diminishes exponentially. Just as an example the price for a full-body scan decreased from 10,000$ in 2000 to 500$ in 2014. The same will happen with all new-born technologies today, and therefore, our Colliders have to be swift and bright translating innovation into value-added opportunities.
We trust they will succeed. Keep posted for more.