We’ve touched upon this matter before: disruptive innovation is like a needle in a haystack. Colossal to achieve and an earthquake for the consumer’s mindset. As discussed in our previous article, disruptive innovation as opposed to traditional scalable innovation requires a technological improvement and, more decisively, a different measure for a core value that remains wholly intact. Take vinyls and Spotify to what your music playlists represent, for example.
Truth is, though, that disruptive innovation is today a little less out of reach than when the first PCs came out back in the 70s. We have gone far and levelled-up the technological development at the turn of the century. At this point, we can freely acknowledge that the race to build the society of the future is speedy, full of contendants and more relevant than ever.
One thing that makes this era of innovation different is the millennial approach, if one may say. The Spiegels and Zuckerbergs of the world are increasingly populating the billionaire entrepreneur lists which rank the crème-de-la-crème of the rich, young and smart. The new smart is the key value here. Or at least smart enough to be fearless about the inevitable wheel of change that strikes us.
Traditional corporations are starting to notice just now how incredibly they can be left behind and so intrapreneurship and incubation programs are flourishing all around the corporate world. For once, it is plausible that a startup destabilizes the Goliath; we’ve even seen startups with little or none VC support become unicorns (i.e. Shopify, Shutterstock, etc.). However, the most common finale for startups is, admittedly, the big company eating the small fish – only that this happens usually for a more or less million dollars in exchange.
The millennial approach to innovation is deep-tech and cross-sector. We’re driving steadily to a mishmash of services all powered and connected through technology. Not in vain, The Collider’s new challenge addresses “The Connected City”. That refers to one multi-faceted city where industries are in constant conversation and mutual growth for people’s benefit and well-being. An illustrative example to this could be a medical device monitoring the driver’s health signals and taking over the car’s control if required. As futuristic as it may seem, we well know self-driving cars are less than an illusion.
All in all, this new way of business is here to stay. And for good. Slowly but constantly the boundaries between mobility, healthcare, industry, utilities, etc. are fading away to create one big connected polis. Technology is the glue pulling these parts together and therefore it is key to not only embrace change but directly pursue change.
Future will be led by the -no longer- visionaries of tech.