Welcome back to The Collider blog, where we present the latest updates and real protagonists of the programme. This time, we’re bringing an interview to a current participant who joined one of the 10 projects selected last December ‘18. Adriaan Landman is a dutch entrepreneur and adventurer with high experience in people management, process management, and business development, specially in the media sector. At The Collider, he handles all the organizational strategy for project Allread, born in the Computer Vision Center in Barcelona. Alongside him teammates, they have been in charge of spotting and defining an ambitious yet realistic market opportunity for their technology in just about two months.

Meet the Colliders!


How did you hear about The Collider and what convinced you to join?

I heard about The Collider looking for executive positions in startups, on LinkedIN. The reputation of Mobile World Capital as well as the content of The Collider transferring technology into the market convinced me. There are a lot of things going on around startups nowadays, and the classical “market place” has lost its fanciness. The opportunity of building something around deep tech definitely brought me in.


You’ve been working for a little over a month in opportunity validation. Which are you finding to be the toughest part of it?

Since the beginning I have been enjoying the whole program, despite its sometimes demanding pace. Given I believed in the technology and the people, I was highly motivated. The toughest part for me is accepting the fragility of the whole project. Everything can fall apart, if you don’t validate the market opportunity, if you don’t manage to finalize the tech transfer deal, if suddenly people don’t come along  anymore… There is an important risk factor in the project… But to win, one must risk to lose.


Could you tell us a little bit about the technology you have in hands?

We are building our business around a textual information spotting technology. Our technology reads serial numbers, codes, utility meters, analog sensors, license plates, etc., in challenging operational conditions.

Our goal is to reduce throughput time of our clients, through automatic and accurate extraction of alphanumeric content in their operations (value chain, supply chain…). This way, we substitute repetitive manual tasks by immediate processing of the information.


How do you join efforts on your everyday between the scientific and the entrepreneurial side of your team?

We fixed a “minimum one presential meeting per week rule”, to be sure we stay aligned. Building on that, we are constantly interacting. First to understand well the features of the technology, then to build our business hypotheses and meet potential customers, finally to validate the business model. Obviously, their input is more “technological”, but from the beginning we considered ourselves a team of entrepreneurs, to avoid building a separation between “us” and “them”.


What grabs you the most about the startup way-of-life?

Work hard, play hard. Team is everything.